PALLATRAX Branding Goes Natural For 2011

UKMA have just received samples of the new packaging for 2011 for Devon based tackle and bait manufacturers Pallatrax. This well established range of products that has built a cult following in all aspects of coarse and specialist angling over the past decade has now moved on from the brands traditional yellow and blue branding and opted for a more natural green backing label with subtle pastel colours used for the lettering.

UKMA spoke to company MD Simon Pomeroy and asked him what has brought about the change in brand identity? He told us “after the hugely successful release of our Natural range in 2010, we had such a positive feedback from both anglers and the trade about the new branding and labelling, that after some very careful consideration and planning over the past several months. We finally decided to give the entire range a face lift and use the natural green coloured labelling from now on”

Over the coming months UKMA will be working along side Company MD Simon Pomeroy and Pallatrax Sponsored rod Clint Walker to give you all the know how, knowledge and tips on the full range of Naturals, liquids and the numerous other top products currently available from this totally unique range of natural angling products, watch this space!!

For more information on Pallatrax and their range of tackle and baits, please click the image below to visit their website.