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UKMA have been approached by newly appointed Paul Rothwell from Willis Worms to inform our readers of a new scheme that Willis Worms are starting called the ABC (Angling Bait Club) – something that anglers are talking about on various online forums with some degree of excitement for a couple of weeks now.

Denzil Thorpe, the companies Chief Executive has restructured the company in order to enable the company to be a very dynamic and forward facing company.  He intends to expand upon its already successful online sales area with the launch of the new Angling Bait Club. Realising that anglers are amongst the hardest consumer to please, the company has said that the angler is the main priority and that the company is constantly striving to bring the angler good products at sensible prices. The company has said that as a manufacturer, one of the disappointing findings was that some anglers have struggled to obtain the company’s products in their area for a variety of reasons, and that this situation does not benefit the angler or the company, and is intending to fully address the matter.
This area has bought about the inception of the ABC (Angling Bait Club) to enable the angler to be able to obtain the company’s products and other related products at unprecedented prices compared to normal retail.

Managing Director Paul Rothwell provided UKMA the following statement;

’The ABC’ (Angling Bait Club) is a membership only opportunity for participants to purchase angling baits and related products at unprecedented prices.  The fee paying membership will be available on an Annual Membership basis.

The Willis Worms Angling Bait Club (The ABC) is a fantastic, ground breaking opportunity for each and every adult angler.  This recession busting offer will save the average angler a lot of his hard earned cash and is an opportunity too good to miss.  Once an angler joins the ABC they will be able to buy bait direct from the manufacturer at unbelievably low prices.
For the angler that likes a bit of competition the ABC Members Only Coarse and Carp matches will set new limits to competition prizes in the UK.  With a planned 50k first prize and potential sponsorship deals for winners in the pipeline these matches will be open to every member who fancies giving it a go.  Who knows, new stars may be born.

The Willis Worms Angling Bait Club is an evolutionary (not revolutionary) idea designed to break the mould not the wallet.
Saving money is as easy as ABC."


The ABC introduces the odds and evens rule to its 50K match.

As you are aware the ABC Club Members Matches will be held on a number of venues, including rivers, canals and on some "wild card venues" not necessarily on the current match circuits.

The ABC set out to dramatically change Club fishing and although the 50K prize certainly does just that, we can now reveal our real eye opener.  This may take some people a while to get their heads around it, but once they do it will change Club match fishing forever in terms of fairness and excitement.

One of the biggest objections to competition matches of this sort was that Mr. Average didn't like the odds when faced with a Professional Superstar Angler that had drawn a flyer of a peg.  It seems obvious that given certain environmental conditions, combined with a swim with natural fish holding features that a good angler would be at a serious advantage.  The ABC wanted to change that reality and so Denzil Thorpe's evolutionary idea will be brought into play on the ABC Club Matches.

The ABC matches will eventually whittle down to two (2) eighty peg QUARTER FINAL QUALIFIERS.

These 2 quarter finals will be fished under the NEW odds and evens ABC Match Rule.  The eighty peg quarter final will have 40 sections.  Yes...forty sections!!  Each section winner will go through to the semi-final.  For those struggling with the concept, its a TWO MAN SECTION.  The ABC introduces the very exciting Odds and Evens rule.  This means the angler on peg 1 (odd) is fishing against the angler on peg 2 (even).  The angler on peg 3 is fishing against the angler on peg 4.  The angler on peg 5 is fishing against the angler on peg 6, the angler of peg 7 is fishing against the angler on peg 8.... etc.  Each angler only has one angler to beat and he/she is sat on virtually the same part of the water.  No more feeling down in the dumps if the wind is on the other bank or because the superstar angler is on a flyer of a peg.  You only have to beat the angler next to you and lets face it, if you have drawn a poor peg....chances are so has he or she.  You will be able to count their fish, see what tactics they are using, glance at their bait and they will not be out of view during the entire match.  It's as close to being a level playing field as can be. Having minimised some natural advantages such as wind direction etc. the anglers skill, knowledge and water craft elements etc. can truly be used to good effects.  From a competition viewpoint this is truly head-to-head stuff and very exciting as well as fair. 

We believe that this evolutionary odds and evens system makes thing a little more interesting.  It also ensures that people don't feel like packing up even before they have set up because of a poor peg draw. 

Each QUARTER FINAL will produce 40 winners to go into an eighty peg SEMI-FINAL.  The 80 peg semi-final will be under the same odds and even rule with the 40 section winners going into the FINAL.

We have made every effort to produce a competition that demonstrates great sporting equality but that allows anglers to demonstrate their skill.  The winner of this competition could be absolutely any ABC angler.  We hope that the match scene embraces this system and joins the ABC to be a part of a club dedicated to improving the profile of angling.

The ABC is a first of its kind scheme that will enable club match anglers the chance to fish for big money and also to make savings of up to 33% off bait and related products from the Willis Worms website that would negate the £50 annual fee that Willis Worms are making to be part of the scheme.

Willis Worms have now stated the way the events will operate. The ABC memberships are limited to a certain number purely for logistical and fiscal reasons, but the £50,000 prize is there, set aside, ready to be handed over to the winner of the final match, and not based on the maximum membership numbers being reached. This may mean that some late takers may fail to secure a place in the ABC club, so if you are "sitting on the fence", but want to fish, then it is recommended that anglers sign up now as the club is not purely for match anglers to take advantage of the savings etc. Memberships are selling fast, so if you want to fish - JOIN NOW before the chance passes.

The matches will be advertised on the Willis Worms ABC site and tickets for each match will be able to be purchased from the store front. Tickets will be allocated on a "first come, first served" basis, which is the fairest way. As an example, if a match has 80 pegs available, then only 80 pegs will be sold, with no waiting lists etc, that plague other events, and the website will show that all tickets for that particular match are sold out.

UKMA have also been told that the ABC club also have some 48 hour carp matches in the pipeline, which will be of interest to the competitive specimen angler.

The ABC scheme is NOW LIVE and further information, including membership details and products that are available, can be found at ..

UKMA can only think that this is a positive step from a forward thinking company within the angling industry, and the £50 annual fee could easily and quickly be saved and profited on after a few purchases, meaning that it is a win/win situation for the angler whichever way it is looked at. Even for the non-competitive specimen angler, the savings that the £50 subscription could make when the companies Formula Carp products are purchased, will make it easier and cheaper for the angler to be able to use larger quantities of bait than they could have before, increasing their chances of landing that personal best fish that they have struggled to top. UKMA are waiting for the 8th December so that we can join up and start saving money ourselves!


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